LANDMARK HUBLAND
Art in Architecture competition entry for the Campus Hubland at the University of Würzburg.
The design „Wissensstrahler“ was invited to the second phase of the competition and further developed.
. Concept The installation „Wissensstrahler“ responds to the expansive, horizontal structure of the Campus Hubland. Instead of creating an isolated object, it integrates into the landscape as a design element. By introducing vertical accents, the existing openness of the campus is reinterpreted and made perceptible. Location and Context The Campus Hubland is characterized by generous green spaces and restrained architecture. The installation adopts these characteristics and complements them with a deliberate contrast. The openness of the campus, particularly visible from the organically shaped bridge, is newly emphasized through the vertical elements. Vertical Intervention The installation breaks the horizontal dominance of the campus with a series of slender, conical masts. These vertical elements act as “visual filters,” reframing the surroundings and guiding the viewer’s gaze. They create a strong presence from various perspectives, whether from the street, the bridge, or a distance. Color as Contrast and Connection The masts gain an additional visually engaging dimension through random color coding. These colors provide a deliberate contrast to the environment and enrich the campus with playful variety. The random distribution of colors generates a flickering, lively image that dynamically interrupts the landscape. Although the colors remain fixed, they interact dynamically with changing light and the seasons, resulting in a constantly evolving perception of the installation. Material The installation consists of slender, conical solid masts made of hot-dip galvanized steel of enhanced quality S355 according to DIN EN 10025. To ensure long-lasting color outdoors, the galvanized surfaces are first treated with a two-component epoxy primer and then coated with a solvent-based polyurethane topcoat. The paint is applied using a spraying process, allowing soft transitions and a vibrant appearance. Finally, a clear polyurethane lacquer with UV filter protects the surface from weathering and maintains color stability in a semi-matte finish. The masts are anchored using prefabricated reinforced concrete foundations, ensuring lasting stability and efficient implementation. Form and Construction The installation consists of a variable number of conical masts with a clear height of 10 meters. This height respects the scale of the surrounding buildings. The simple conical shape gives the installation an elegant, light appearance. For efficient and sustainable implementation, prefabricated light masts and foundations are planned, with the use of recycled materials also particularly considered. Overall Concept „Wissensstrahler“ symbolizes the diversity of people, disciplines, and ideas that come together on Campus Hubland. The combination of simple conical forms and random color distribution creates a recognizable, identity-defining feature. Similar to flagpoles, the elements take on a representative function in the space; however, instead of carrying flags, they themselves bear the color and message. The masts thus become independent carriers of diversity and vitality. The installation can function at one, multiple, or all locations while maintaining its impact. Finally, the work highlights how a familiar element of public space, the streetlight mast, can gain a new significance. In daily life, we constantly move among such objects without paying them particular attention. They remain in the background as a natural part of the environment. The installation brings this ordinary element into the center of perception, opening up a new reading. The mast becomes a design element that directs attention to our built environment and simultaneously makes the relationship between architecture, landscape, and perception newly tangible.









